Rader, Audience or Consumerer Focused Publishing / Broadcasting

YÜKSEL E.

ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, sa.23, ss.47-51, 2005 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2005
  • Dergi Adı: ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
  • Sayfa Sayıları: ss.47-51
  • Anahtar Kelimeler: Media content, news writing, media management
  • Anadolu Üniversitesi Adresli: Evet

Özet

This article facuses on the media contents from the point of view of what the readers, spectators or customers of the media do with the media contents. This descriptive study dealing with the uses and gratifications approach in the communication literature. and the total quality approach in the business management and organization literature, defines the costumer centered publishing or broadcasting.