Rader, Audience or Consumerer Focused Publishing / Broadcasting

YÜKSEL E.

ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, no.23, pp.47-51, 2005 (ESCI) identifier

  • Publication Type: Article / Article
  • Publication Date: 2005
  • Journal Name: ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI
  • Journal Indexes: Emerging Sources Citation Index (ESCI)
  • Page Numbers: pp.47-51
  • Keywords: Media content, news writing, media management
  • Anadolu University Affiliated: Yes

Abstract

This article facuses on the media contents from the point of view of what the readers, spectators or customers of the media do with the media contents. This descriptive study dealing with the uses and gratifications approach in the communication literature. and the total quality approach in the business management and organization literature, defines the costumer centered publishing or broadcasting.