Can Adman Sell Like The Salesman Sell? The Use Of Emotional Intelligence Competencies on TV Commercials of Private Pension Sector In Turkey

Tuna Y.

Business & Economics Society International Conference, Florence, Italy, 7 - 09 July 2006, pp.8-10, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Florence
• Country: Italy
• Page Numbers: pp.8-10
• Anadolu University Affiliated: Yes