5th International Conference on Design Creativity, ICDC 2018, Bath, England, 31 January - 02 February 2018
© 2018 Design Society. All rights reserved.In the 21st century typography has developed as a means to enrich and broaden the borders of visual communication providing for a wide range of new approaches. These new approaches provide for a challenging and unexpected perspective to visual communication. Such as, using numbers instead of letters enable designers to create new ways of expressions. Today we experience two basic approaches of using numbers instead of letters. The aim of first approach is to use numbers as phonetic symbols, and make the viewer to perceive them in this manner. Second approach uses the shape resemblance of numbers to the letters. It aims to make the viewer to perceive the numbers as they are and also as letters. The purpose of this article is to represent the existing design approaches in using numbers as letters and discuss which ones are favorable to express, introduce or promote a message.