Pyroplastic deformation is the bending of a ceramic specimen caused by gravity during heat treatment. It can be defined as the loss of shape of product during its firing. Pyroplastic deformation is related to properties of liquid phases formed during firing. Therefore, the effect of the chemical composition on the pyroplastic deformation of sanitaryware porcelain was investigated in this study. Systematical compositional arrangements were made according to different combinations of (SiO2/Al2O3) and (Na2O/K2O) ratios by using Seger formula approach. Pyroplastic deformation behaviour of compositions within a controlled firing regime was investigated by using fleximeter. The bodies were also prepared in a special form by slip casting method at laboratory scale in order to determine the pyroplastic deformation of the samples. The experimental results showed that a definite combination at SiO2/Al2O3 ratio of 5 and Na2O/K2O ratio of 4 give the lowest pyroplastic deformation in the porcelain body formulations. The pyroplastic deformation value of this composition was determined as 25 mm which is 44% lower than that of the standard composition (45 mm).