5th International Conference on Advances in Education and Social Science (ADVED), İstanbul, Turkey, 21 - 23 October 2019, pp.546-551
The aim of this study is to open up the basic strategies developed by the organizations against the emerging and widespread structures in the institutional environment and to discuss how these practices are adapted and adopted. The discussion of diffusion and adoption is one of the main issues that are frequently emphasized in the new institutional theory studies. According to the theory, organizations exist not only within the technical environment but also within an institutional environment, and the survival of organizations depends on their ability to manage their relationships within this institutional environment. According to the new institutionalists, organizations can be seen as legitimate and survive by adapting to the structures that are spreading in their institutional environment. For this reason, organizations that want to manage the demands coming from their institutiona environment, in other words different institutional pressures, mediate their institutionalization by applying the structures recommended by actors. As these practices become institutionalized, they become myths and legends and are increasingly applied by more and more organizations. According to the theory, these practices that seem to be implemented by organizations may not always be really adopted. In this theoretical research, it is aimed to shed light on the concepts such as diffusion, adaption and adoption. For this reason, rational and ritual choices of organizations and the concept of decoupling are discussed.