Yeni Kurumsal Kuram ve Pazarlama

ERDOĞAN B. Z., KOCAMAN R.

in: BİLİM OLARAK PAZARLAMA, Erdoğan Bayram Zafer, Editor, BETA, İstanbul, pp.305-324, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: BETA
  • City: İstanbul
  • Page Numbers: pp.305-324
  • Editors: Erdoğan Bayram Zafer, Editor
  • Anadolu University Affiliated: Yes