An Examination of Festival Motivation and Perceived Benefits Relationship: Eskisehir International Festival

YOLAL M., Cetinel F., Uysal M.

JOURNAL OF CONVENTION & EVENT TOURISM, vol.10, no.4, pp.276-291, 2009 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 10 Issue: 4
  • Publication Date: 2009
  • Doi Number: 10.1080/15470140903372020
  • Journal Name: JOURNAL OF CONVENTION & EVENT TOURISM
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.276-291
  • Keywords: motivation, perceived impacts of festival, factor analysis, regression, multivariate analysis of variance, VISITORS, TOURISM, IMPACTS, EVENTS
  • Anadolu University Affiliated: Yes

Abstract

The objectives of this study are threefold. The first objective is to understand the underlying dimensions of motivation for attending a prominent city festival in Turkey and if motivation will vary with respect to the socio-demographic composition of attendees. The second objective is to ascertain how festival attendees perceive the socio-economic benefits of the festival and how these vary across select demographic variables. Finally, the study examines the nature of the relationship that may exist between festival motivation and perceived benefits of the festival.