Exploring service quality of low-cost airlines in Europe: An integrated MCDM approach

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BAKIR M., AKAN Ş., Durmaz E.

ECONOMICS AND BUSINESS REVIEW, cilt.5, sa.2, ss.109-130, 2019 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 5 Sayı: 2
  • Basım Tarihi: 2019
  • Doi Numarası: 10.18559/ebr.2019.2.6
  • Dergi Adı: ECONOMICS AND BUSINESS REVIEW
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
  • Sayfa Sayıları: ss.109-130
  • Anahtar Kelimeler: airline, service quality measurement, MCDM methods, BEHAVIORAL INTENTIONS, WASPAS METHOD, SATISFACTION, PERCEPTIONS, DECISION, OPTIMIZATION, CARRIERS
  • Anadolu Üniversitesi Adresli: Evet

Özet

This study aims to evaluate service quality performance of major LCCs (Low Cost Carriers) in Europe by the MCDM (Multi-Criteria Decision Making) methodology. In addition it focuses on managerial business models and includes the international airline service providers that have applied the cost leadership strategy. In the study passenger reviews based on customer-rating systems are adopted as an alternative data source. For this purpose 24,971 passenger reviews, including 7 evaluation criteria, are analyzed. In this integrated methodology the Entropy method is used to weight the service quality criteria and the WASPAS method is used to rank the airlines. A sensitivity analysis is also applied and the robustness and stability of the application are confirmed. Consequently Jet2.com demonstrates the best service performance overall and legroom is the most important evaluation criterion.