Effects of Absurdity in Advertising on Consumers Attitude Toward the Ad and Recall | AVESİS

Anadolu University Research Information System

Effects of Absurdity in Advertising on Consumers Attitude Toward the Ad and Recall

Copy For Citation

Prague 12th International Academic Conference, 1 - 04 September 2014

Publication Type: Conference Paper / Summary Text
Anadolu University Affiliated: Yes