Providing Private Recommendations on Personal Social Networks

KALELİ C., Polat H.

6th Atlantic Web Intelligence Conference, Prague, Çek Cumhuriyeti, 01 Eylül 2009, cilt.67, ss.117-125 identifier identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 67
  • Doi Numarası: 10.1007/978-3-642-10687-3_11
  • Basıldığı Şehir: Prague
  • Basıldığı Ülke: Çek Cumhuriyeti
  • Sayfa Sayıları: ss.117-125
  • Anahtar Kelimeler: Web mining, Multimedia, Semantics of the Images, Automatic Understanding
  • Anadolu Üniversitesi Adresli: Evet

Özet

Personal social networks are recently used to offer recommendations. Due to privacy concerns, privacy protection while generating accurate referrals is imperative. Since accuracy and privacy are conflicting goals, providing accurate predictions with privacy is challenging. We investigate generating personal social networks-based referrals without greatly jeopardizing users' privacy using randomization techniques. We perform real data-based trials to evaluate the overall performance of our proposed schemes. We analyze our schemes in terms of privacy and efficiency. Our schemes make it possible to generate accurate recommendations on social networks efficiently while preserving users' privacy.