Marketing for New Tourism Perceived by East Asian E-Consumers

SEZGİN E., GÜNAY AKTAŞ S.

E-CONSUMERS IN THE ERA OF NEW TOURISM, ss.123-135, 2016 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2016
  • Doi Numarası: 10.1007/978-981-10-0087-4_8
  • Dergi Adı: E-CONSUMERS IN THE ERA OF NEW TOURISM
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI)
  • Sayfa Sayıları: ss.123-135
  • Anahtar Kelimeler: Mobile applications, E-loyalty, Gamification, Semiology, Travel review websites, REVIEWS, AUTHENTICITY, WEBSITES, IMPACT
  • Anadolu Üniversitesi Adresli: Evet

Özet

Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware like smartphones enabling new tourists for more information search has helped or forced professionals develop new marketing tools. This study focuses how East Asian tourists perceive new tourism marketing in specific to mobile applications, gamification, semiology and e-loyalty. Mean results of five East Asian tourist nations revealed that they are friendly to new applications and new marketing.