TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES, no.38, pp.282-301, 2021 (ESCI)
The necessity of having a perfect beauty created with advertisements has negative impacts on young people. Advertisements usually feature very slim models and their digitally altered, airbrushed and trimmed photos. Ideal beauty is created by retouching and changing digitally existing images. People compare their bodies to the perfect bodies in advertisements. Especially young women and men compare these perfect bodies with their own bodies and experience dissatisfaction. This may lead to anxiety, depression and lack of self-confidence in people who are not ideally sized.