Disclaimer Labels Used in Ads: An Eye-Tracking Study Exploring Body Dissatisfaction and Physical Appearance Comparison Among University Students

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Atar G. M., İspir N. B., Şener G.

TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES, sa.38, ss.282-301, 2021 (ESCI)

• Yayın Türü: Makale / Tam Makale
• Basım Tarihi: 2021
• Doi Numarası: 10.17829/turcom.931017
• Dergi Adı: TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES
• Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
• Sayfa Sayıları: ss.282-301
• Anahtar Kelimeler: Disclaimer Label in Ads, Eye-Tracking, Body Dissatisfaction, Physical Appearance Comparison, Body Image, AIRBRUSHED THIN IDEAL, MEDIA IMAGES, WARNING LABELS, EXPOSURE, ADVERTISEMENTS, BEAUTY, TELEVISION, CAPTIONS, MODELS, DRIVE
• Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
• Anadolu Üniversitesi Adresli: Evet

Özet

The necessity of having a perfect beauty created with advertisements has negative impacts on young people. Advertisements usually feature very slim models and their digitally altered, airbrushed and trimmed photos. Ideal beauty is created by retouching and changing digitally existing images. People compare their bodies to the perfect bodies in advertisements. Especially young women and men compare these perfect bodies with their own bodies and experience dissatisfaction. This may lead to anxiety, depression and lack of self-confidence in people who are not ideally sized.