Marketing of Virtual Healthcare Communities as Being Distance and Open Learning (DOL) Environments

TOKAY ARGAN, MEHPARE; Argan, METİN

doi:10.4018/978-1-60960-074-7.ch013

Marketing of Virtual Healthcare Communities as Being Distance and Open Learning (DOL) Environments

Atıf İçin Kopyala

TOKAY ARGAN M., Argan M.

MARKETING ONLINE EDUCATION PROGRAMS: FRAMEWORKS FOR PROMOTION AND COMMUNICATION, ss.210-221, 2011 (SSCI)

Yayın Türü: Makale / Tam Makale
Basım Tarihi: 2011
Doi Numarası: 10.4018/978-1-60960-074-7.ch013
Dergi Adı: MARKETING ONLINE EDUCATION PROGRAMS: FRAMEWORKS FOR PROMOTION AND COMMUNICATION
Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI)
Sayfa Sayıları: ss.210-221
Anadolu Üniversitesi Adresli: Evet

Özet

Like in all areas, virtual communities make their presence felt in the area of healthcare. Virtual communities play an important role in healthcare in terms of gathering information on healthcare, sharing of personal interests, and providing social support. Virtual communities provide a way for a group of peers to communicate with each other. In the health context, they may also be referred to as electronic support groups. They include forums, discussion boards on websites, mailing lists, chat rooms, or newsgroups.