Consumer Innovativeness in Purchase of Hi-Tech Home Appliances and the Factors Influencing Consumer Behavior in Electronics Market - A Field Study from Eskisehir , Turkey

KOPARAL C., ÇALIK N.

13th International Academic Conference, Antibes, France, 15 September 2014

  • Publication Type: Conference Paper / Full Text
  • City: Antibes
  • Country: France
  • Anadolu University Affiliated: Yes