Who We Are and What We Do - 2000

Baker M. J., Erdogan B. Z.

JOURNAL OF MARKETING MANAGEMENT, vol.16, no.7, pp.679-696, 2000 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 16 Issue: 7
• Publication Date: 2000
• Doi Number: 10.1362/026725700784672935
• Journal Name: JOURNAL OF MARKETING MANAGEMENT
• Page Numbers: pp.679-696
• Anadolu University Affiliated: No