8th International Conference on Education and New Learning Technologies (EDULEARN), Barcelona, Spain, 4 - 06 July 2016, pp.2270-2274 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Barcelona
  • Country: Spain
  • Page Numbers: pp.2270-2274
  • Keywords: MOOCs, business models, higher education, opening up education
  • Anadolu University Affiliated: Yes


This paper focuses on business models for MOOC offerings. More specifically the main goal has three folds: First, it summarizes the business models institutions adapt for their MOOC offerings, and second, provides a list of recommendations regarding business models for joint MOOC offerings. And finally it raises some questions about what kind of a business model should be adapted to use MOOCs as a beginning for transformation of HE. It actually tries to raise a question concerning MOOCs: Is MOOC movement beginning or a fad? The Business Canvas Model offers a practical approach for developing a business model; however, Kalman proposes a simplified model and components of a through business model, including customer value proposition, infrastructure, and finance. Under each component, there are several questions to be answered based on results of scientific studies and lessons learned in practice. This paper tries to present both the major questions and answers of the current practice and research.