THE USE OF SPORTS CELEBRITIES IN MAGAZINE ADVERTISEMENT: CASE OF GQ TURKEY
TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION, vol.6, no.2, pp.128-136, 2016 (ESCI, TRDizin)
- Publication Type: Article / Article
- Volume: 6 Issue: 2
- Publication Date: 2016
- Doi Number: 10.7456/10602100/007
- Journal Name: TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
- Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
- Page Numbers: pp.128-136
- Keywords: Magazine, Advertisement, Celebrity, Magazine Advertisement, Sport Celebrity, RELIABILITY
- Open Archive Collection: AVESIS Open Access Collection
- Anadolu University Affiliated: Yes
Abstract
Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.