THE USE OF SPORTS CELEBRITIES IN MAGAZINE ADVERTISEMENT: CASE OF GQ TURKEY
TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION, cilt.6, sa.2, ss.128-136, 2016 (ESCI, TRDizin)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 6 Sayı: 2
- Basım Tarihi: 2016
- Doi Numarası: 10.7456/10602100/007
- Dergi Adı: TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
- Sayfa Sayıları: ss.128-136
- Anahtar Kelimeler: Magazine, Advertisement, Celebrity, Magazine Advertisement, Sport Celebrity, RELIABILITY
- Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
- Anadolu Üniversitesi Adresli: Evet
Özet
Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.