THE USE OF SPORTS CELEBRITIES IN MAGAZINE ADVERTISEMENT: CASE OF GQ TURKEY

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KATIRCI H., YÜCE A.

TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION, cilt.6, sa.2, ss.128-136, 2016 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 6 Sayı: 2
  • Basım Tarihi: 2016
  • Doi Numarası: 10.7456/10602100/007
  • Dergi Adı: TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.128-136
  • Anahtar Kelimeler: Magazine, Advertisement, Celebrity, Magazine Advertisement, Sport Celebrity, RELIABILITY
  • Anadolu Üniversitesi Adresli: Evet

Özet

Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.