COMPARING ONLINE SHOPPER AND NON-SHOPPER ELDERLY CONSUMERS BASED ON THE THEORY OF PLANNED BEHAVIOR: HOW DO THE DEMOGRAPHIC FACTORS MAKE A DIFFERENCE

ÖZTÜRK S. A., YÜKSEL S.

Beykent Üniversitesi Sosyal Bilimler Dergisi, vol.14, no.2, pp.8-24, 2021 (Peer-Reviewed Journal)