The Relationship Between Consumers’ Product Involvement and Engagement with Social Media Advertisements
in: Business & Management Practices, Fırat Duygu, Yılmaz Osman, Smilkova Detelina, Editor, IJOPEC Publication, London, pp.257-265, 2019
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2019
- Publisher: IJOPEC Publication
- City: London
- Page Numbers: pp.257-265
- Editors: Fırat Duygu, Yılmaz Osman, Smilkova Detelina, Editor
- Anadolu University Affiliated: Yes