The Relationship Between Consumers’ Product Involvement and Engagement with Social Media Advertisements


Yıldız S.

in: Business & Management Practices, Fırat Duygu, Yılmaz Osman, Smilkova Detelina, Editor, IJOPEC Publication, London, pp.257-265, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IJOPEC Publication
  • City: London
  • Page Numbers: pp.257-265
  • Editors: Fırat Duygu, Yılmaz Osman, Smilkova Detelina, Editor
  • Anadolu University Affiliated: Yes