The Relationship Between Consumers’ Product Involvement and Engagement with Social Media Advertisements | AVESİS

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The Relationship Between Consumers’ Product Involvement and Engagement with Social Media Advertisements

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in: Business & Management Practices, Fırat Duygu, Yılmaz Osman, Smilkova Detelina, Editor, IJOPEC Publication, London, pp.257-265, 2019

Publication Type: Book Chapter / Chapter Vocational Book
Publication Date: 2019
Publisher: IJOPEC Publication
City: London
Page Numbers: pp.257-265
Editors: Fırat Duygu, Yılmaz Osman, Smilkova Detelina, Editor
Anadolu University Affiliated: Yes