Reconceptualizing Consumer Decision-Making in The Digital Age: An Integrated Perspective on Moments of Truth and Micro-Moments


SEVİM N., EROĞLU HALL E.

in: International Studies in The Field of Social Sciences, TALAS MUSTAFA, Editor, Gece kitaplığı, Ankara, pp.31-49, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: Gece kitaplığı
  • City: Ankara
  • Page Numbers: pp.31-49
  • Editors: TALAS MUSTAFA, Editor
  • Anadolu University Affiliated: Yes