Reconceptualizing Consumer Decision-Making in The Digital Age: An Integrated Perspective on Moments of Truth and Micro-Moments
in: International Studies in The Field of Social Sciences, TALAS MUSTAFA, Editor, Gece kitaplığı, Ankara, pp.31-49, 2025
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2025
- Publisher: Gece kitaplığı
- City: Ankara
- Page Numbers: pp.31-49
- Editors: TALAS MUSTAFA, Editor
- Anadolu University Affiliated: Yes