New Toy of Marketing Communication in Tourism:Gamification
in: e Consumers in the Era of New Tourism, Erkan Sezgin, Editor, Springer, pp.53-72, 2016
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2016
- Publisher: Springer
- Page Numbers: pp.53-72
- Editors: Erkan Sezgin, Editor
- Anadolu University Affiliated: Yes