New Toy of Marketing Communication in Tourism:Gamification


YILMAZ H., COŞKUN İ. O.

in: e Consumers in the Era of New Tourism, Erkan Sezgin, Editor, Springer, pp.53-72, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Springer
  • Page Numbers: pp.53-72
  • Editors: Erkan Sezgin, Editor
  • Anadolu University Affiliated: Yes