E-Retailing from Past to Future: Definitions, Analysis, Problems, and Perspectives
HANDBOOK OF RESEARCH ON INTELLIGENT TECHNIQUES AND MODELING APPLICATIONS IN MARKETING ANALYTICS, pp.244-257, 2017 (SCI-Expanded, SSCI)
- Publication Type: Article / Article
- Publication Date: 2017
- Doi Number: 10.4018/978-1-5225-0997-4.ch014
- Journal Name: HANDBOOK OF RESEARCH ON INTELLIGENT TECHNIQUES AND MODELING APPLICATIONS IN MARKETING ANALYTICS
- Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI)
- Page Numbers: pp.244-257
- Anadolu University Affiliated: Yes
Abstract
In this chapter, first, the definition, the advantages and disadvantages of e-retailing are given and the related literature about e-retailing is briefly explained in order to give a background to unfamiliar readers. Then, the qualitative and quantitative criteria which affect the e-retailer selection are determined and some e-retailers are evaluated by using a multi-phase, integrated Multi Criteria Decision Making (MCDM) approach. In first phase of proposed MCDM approach, the weight of each criterion is determined. In second phase, a pre-evaluation is made and some of the e-retailers are eliminated. In last phase, the remaining retailers are evaluated and the best one is determined. Finally, the study is concluded by discussions, inferences and recommendations for future work.