JOURNAL OF SUSTAINABLE TOURISM, vol.31, no.2, pp.561-580, 2023 (SSCI)
For years, sustainable tourism has commanded the attention of academics and practitioners given its achievement through participatory planning. However, much research in the area has neglected to consider all voices of those (i.e., children) affected by tourism. This study, employing a post-test only experimental design, addresses this gap by including the voices of 498 children from six diverse European destinations concerning perceptions of tourism. Results show that children are willing to express their opinions given the opportunity. Moreover, their attitude towards tourists is negative, while they perceive locals to hold a subordinate position to tourists. In general, this study offers insight into children's attitudes to tourism from the host perspective, demonstrating that there is a unique insider's perspective that needs further research.