Publicity vs. Advertisement: The Comparison of Consumer Attitudes for Advertisements and Publicities in Newspapers for Technological Products | AVESİS

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Publicity vs. Advertisement: The Comparison of Consumer Attitudes for Advertisements and Publicities in Newspapers for Technological Products

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Global Business Conference, Dubrovnik, Croatia, 13 - 16 October 2010

Publication Type: Conference Paper / Summary Text
City: Dubrovnik
Country: Croatia
Anadolu University Affiliated: Yes