Examining the role of country image in the relationship between cuisine image and intention to visit a country

Aydin B., ERDOĞAN B. Z., Baloglu S.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, vol.23, no.4, pp.555-568, 2021 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 23 Issue: 4
  • Publication Date: 2021
  • Doi Number: 10.1002/jtr.2426
  • Journal Name: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, Index Islamicus, Psycinfo, Veterinary Science Database
  • Page Numbers: pp.555-568
  • Keywords: cuisine image, general country image, intention to visit, Turkish restaurants, OF-ORIGIN IMAGE, DESTINATION IMAGE, CULINARY TOURISM, GASTRONOMY TOURISM, CONSUMERS CHOICE, HONG-KONG, FOOD, RESTAURANTS, MODEL, SATISFACTION
  • Anadolu University Affiliated: Yes

Abstract

The purpose of the study is to investigate the role of a country's image as a mediator between cuisine image and intention to visit a country. Data were collected using online and face-to-face surveys from 445 participants experiencing Turkish cuisine in the United Kingdom. The results show that the general cuisine image affects overall country image positively, whereas it does not directly affect intention to visit. However, general country image plays a mediating role between intention to visit and cuisine image. The findings are limited to those who have experienced Turkish cuisine; therefore, they should be interpreted with caution.