The Role of Demographic Characteristics and Motivational Components of Consumers Using Chatbots

Eroğlu Hall E., Sevim N., Bulut A.

in: Current Marketing Studies, AKGÜN ZUHAL, Editor, Livre de Lyon, Lyon, pp.1-25, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: Livre de Lyon
  • City: Lyon
  • Page Numbers: pp.1-25
  • Editors: AKGÜN ZUHAL, Editor
  • Anadolu University Affiliated: Yes