The Marketing Environment
in: Principles of Marketing, Öztürk Sevgi Ayşe, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.50-77, 2018
- Publication Type: Book Chapter / Chapter TextBook
- Publication Date: 2018
- Publisher: Anadolu Üniversitesi Yayınları
- City: Eskişehir
- Page Numbers: pp.50-77
- Editors: Öztürk Sevgi Ayşe, Editor
- Anadolu University Affiliated: Yes