Social Media Influence on the Choice of Surgeon By Patients Seeking Rhinoplasty


Yazır M., Dundar R., CİNGİ C. C.

Journal of Craniofacial Surgery, 2025 (SCI-Expanded, Scopus) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2025
  • Doi Numarası: 10.1097/scs.0000000000011554
  • Dergi Adı: Journal of Craniofacial Surgery
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus, MEDLINE
  • Anahtar Kelimeler: Internet, photos, rhinoplasty, social media
  • Anadolu Üniversitesi Adresli: Evet

Özet

Objectives: The study aimed to evaluate the influence of preoperative and postoperative photos of rhinoplasty surgeries published on social media platforms on potential rhinoplasty candidates. Methods: This study analyzed the responses to 51 questions directed at individuals over 18 who had considered rhinoplasty. The first 6 questions of the questionnaire focused on demographic information, while the remaining 45 questions included 3 inquiries about each photograph. Their answers were used to evaluate the 15 before-and-after rhinoplasty photos shared on social media, with the permission of the patients represented in the questionnaire. Results: In response to the question, “If you were considering rhinoplasty, how would you select a surgeon?,” 71.8% (n = 249) of respondents agreed: “I would research on the Internet.” When analyzing the participants who searched online, it was found that 190 participants (76.6%) indicated they would review preoperative and postoperative photographs, recommendations, and critical comments shared by doctors online before deciding on a surgeon. Fifty-nine respondents (23.4%) reported that they would research on the Internet, but their eventual decision would not be solely based on this research. Conclusion: Our study revealed that after examining the photos on social media, when selecting a physician, people generally preferred the after pictures of rhinoplasty and were inclined to respond positively to the physician they deemed successful when considering rhinoplasty.