“How Does the Celebrity Work for Brand? An Analysis on Turkish TV Advertising
3rd International Symposium Communication in the Millennium: A Dialogue between Turkish and American Scholars, United States Of America, 08 May 2005, pp.415428, (Full Text)
- Publication Type: Conference Paper / Full Text
- Country: United States Of America
- Page Numbers: pp.415428
- Anadolu University Affiliated: Yes