“How Does the Celebrity Work for Brand? An Analysis on Turkish TV Advertising

YILMAZ R. A.

3rd International Symposium Communication in the Millennium: A Dialogue between Turkish and American Scholars, United States Of America, 08 May 2005, pp.415428, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Country: United States Of America
  • Page Numbers: pp.415428
  • Anadolu University Affiliated: Yes