Viral Marketing in The Digital Marketing Ecosystem: A Theoretical Approach


SEVİM N., EROĞLU HALL E.

in: Current Marketing Studies II, AKGÜN ZUHAL, Editor, Livre de Lyon, Lyon, pp.79-97, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: Livre de Lyon
  • City: Lyon
  • Page Numbers: pp.79-97
  • Editors: AKGÜN ZUHAL, Editor
  • Anadolu University Affiliated: Yes