Viral Marketing in The Digital Marketing Ecosystem: A Theoretical Approach
in: Current Marketing Studies II, AKGÜN ZUHAL, Editor, Livre de Lyon, Lyon, pp.79-97, 2025
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2025
- Publisher: Livre de Lyon
- City: Lyon
- Page Numbers: pp.79-97
- Editors: AKGÜN ZUHAL, Editor
- Anadolu University Affiliated: Yes