EFFECTS OF ETHNOCENTRIC TENDENCY ON CONSUMERS' PERCEPTION OF PRODUCT ATTITUDES FOR FOREIGN AND DOMESTIC PRODUCTS

ERDOĞAN B. Z., Uzkurt C.

2nd Annual EuroMed Conference of the EuroMed-Academy-of-Business, Salerno, İtalya, 26 - 28 Ekim 2009, ss.557-570, (Tam Metin Bildiri)

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Şehir: Salerno
  • Basıldığı Ülke: İtalya
  • Sayfa Sayıları: ss.557-570
  • Anahtar Kelimeler: Consumer ethnocentrism, country of origin effects, attitudes, Turkey, PREFERENCES
  • Anadolu Üniversitesi Adresli: Hayır

Özet

Purpose - The first aim of the study is to determine the relationship between consumer ethnocentrism and product attitudes including country of origin. Investigating whether ethnocentric tendencies and product attitudes vary by demographic variables is the second aim.