EFFECTS OF ETHNOCENTRIC TENDENCY ON CONSUMERS' PERCEPTION OF PRODUCT ATTITUDES FOR FOREIGN AND DOMESTIC PRODUCTS

ERDOĞAN B. Z., Uzkurt C.

2nd Annual EuroMed Conference of the EuroMed-Academy-of-Business, Salerno, Italy, 26 - 28 October 2009, pp.557-570 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Salerno
  • Country: Italy
  • Page Numbers: pp.557-570
  • Keywords: Consumer ethnocentrism, country of origin effects, attitudes, Turkey, PREFERENCES
  • Anadolu University Affiliated: No

Abstract

Purpose - The first aim of the study is to determine the relationship between consumer ethnocentrism and product attitudes including country of origin. Investigating whether ethnocentric tendencies and product attitudes vary by demographic variables is the second aim.