Brand Co-Creation and Degrowth: Merging the Odd Couple
in: Research Handbook on Brand Co-Creation Theory, Practice and Ethical Implications, MARKOVIC STEFAN, GYRD-JONES RICHARD, VON WALLPACH SYLVIA, LINDGREEN ADAM, Editor, Edward Elgar , Gloucester, pp.317-336, 2022
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2022
- Publisher: Edward Elgar
- City: Gloucester
- Page Numbers: pp.317-336
- Editors: MARKOVIC STEFAN, GYRD-JONES RICHARD, VON WALLPACH SYLVIA, LINDGREEN ADAM, Editor
- Anadolu University Affiliated: Yes