Brand Co-Creation and Degrowth: Merging the Odd Couple

Ağlargöz F.

in: Research Handbook on Brand Co-Creation Theory, Practice and Ethical Implications, MARKOVIC STEFAN, GYRD-JONES RICHARD, VON WALLPACH SYLVIA, LINDGREEN ADAM, Editor, Edward Elgar , Gloucester, pp.317-336, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: Edward Elgar 
  • City: Gloucester
  • Page Numbers: pp.317-336
  • Editors: MARKOVIC STEFAN, GYRD-JONES RICHARD, VON WALLPACH SYLVIA, LINDGREEN ADAM, Editor
  • Anadolu University Affiliated: Yes