REFLECTION OF THE HALLYU EFFECT ON TURKISH CONSUMERS' INTENTION TO PURCHASE KOREAN PRODUCTS

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Borazan Karadeniz T., Özer Canarslan N.

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.23, no.4, pp.306-322, 2022 (TRDizin)

• Publication Type: Article / Article
• Volume: 23 Issue: 4
• Publication Date: 2022
• Journal Name: Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.306-322
• Open Archive Collection: AVESIS Open Access Collection
• Anadolu University Affiliated: Yes

Abstract

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