REFLECTION OF THE HALLYU EFFECT ON TURKISH CONSUMERS' INTENTION TO PURCHASE KOREAN PRODUCTS

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.23, no.4, pp.306-322, 2022 (TRDizin)

Publication Type: Article / Article
Volume: 23 Issue: 4
Publication Date: 2022
Journal Name: Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Journal Indexes: TR DİZİN (ULAKBİM)
Page Numbers: pp.306-322
Open Archive Collection: AVESIS Open Access Collection
Anadolu University Affiliated: Yes

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