REFLECTION OF THE HALLYU EFFECT ON TURKISH CONSUMERS' INTENTION TO PURCHASE KOREAN PRODUCTS


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Borazan Karadeniz T., Özer Canarslan N.

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.23, no.4, pp.306-322, 2022 (Peer-Reviewed Journal)

Abstract

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