5th International Conference on Advances in Education and Social Science (ADVED), İstanbul, Turkey, 21 - 23 October 2019, pp.536-545
In the literature, discussions about who is responsible for corporate social responsibility activities are generally divided into two. The basic view that argues that such activities are the responsibility of states or individuals points to the classical approach. Accordingly, CSR conflicts with the interests of the organization. Over time, this perspective has been enlarged and the CSR has become a subject that the whole stakeholder group should contribute. Thus, there has been a transition from a classical approach to a modern approach. The aim of this study is to reveal what perspective the airline organisations in Turkey have. Qualitative research method was used in the study. In this context, semi-structured interviews were conducted with 8 managers from 7 airline organizations on corporate social responsibility. As a result of inductive analysis of interview data, 2 main themes, 5 categories and 3 sub- categories were reached. As a result of the study, it was found that 6 out of 7 airlines adopt modern approach and 1 adopt classical approach. According to organizations with a modern approach, everyone should contribute to CSR and organizations should carry out CSR in line with their own goals. In addition, it was found that CSR does not contradict the interests of the organization, on the contrary it has positive results for the organization.