THE IMPACT OF NOVELTY SEEKING ON INTENTION TO VISIT A COUNTRY: THE MEDIATING ROLE OF OVERALL CUISINE IMAGE

Creative Commons License

Aydin B., ERDOĞAN B. Z., Koc E.

ADVANCES IN HOSPITALITY AND TOURISM RESEARCH-AHTR, cilt.10, sa.3, ss.480-500, 2022 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 10 Sayı: 3
  • Basım Tarihi: 2022
  • Doi Numarası: 10.30519/ahtr.882183
  • Dergi Adı: ADVANCES IN HOSPITALITY AND TOURISM RESEARCH-AHTR
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, CAB Abstracts, Directory of Open Access Journals, TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.480-500
  • Anahtar Kelimeler: gastronomy tourism, novelty seeking, intention to visit, Turkish cuisine image, DESTINATION FOOD IMAGE, CULINARY TOURISM, MODERATING ROLE, BEHAVIORAL INTENTIONS, GASTRONOMY TOURISM, HONG-KONG, SATISFACTION, RESTAURANTS, FAMILIARITY, MOTIVATION
  • Anadolu Üniversitesi Adresli: Evet

Özet

Participation in travel is continuously increasing throughout the world. Seeking novelty, particularly novel cuisine, is one of the motivating factors underlying travel. Image is one of the most important factors that affect intention to visit a country and experience the cuisine. This study examines the mediating effects of Turkish cuisine image on the relationship between novelty seeking and intention to visit. In this regard, Turkish cuisine image and its effect on individuals from the United Kingdom (U.K.) who had eaten at Turkish restaurants was analyzed. Individuals at Turkish restaurants were asked to fill out self-administered questionnaires with 78 questions. An online platform of people was also utilized. It was seen that cuisine image has a significant mediating role on the intention to visit Turkey.