Branded Podcasts: The Return of Aural Content with Examples From Turkey

GÜLMEZ E.

in: Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, Blanca Miguélez-Juan, Gema Bonales-Daimiel, Editor, IGI Global, Hershey, pp.135-168, 2023

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2023
  • Publisher: IGI Global
  • City: Hershey
  • Page Numbers: pp.135-168
  • Editors: Blanca Miguélez-Juan, Gema Bonales-Daimiel, Editor
  • Anadolu University Affiliated: Yes