Privacy-preserving hybrid collaborative filtering on cross distributed data

Yakut I., Polat H.

KNOWLEDGE AND INFORMATION SYSTEMS, cilt.30, sa.2, ss.405-433, 2012 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 30 Sayı: 2
  • Basım Tarihi: 2012
  • Doi Numarası: 10.1007/s10115-011-0395-3
  • Dergi Adı: KNOWLEDGE AND INFORMATION SYSTEMS
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Sayfa Sayıları: ss.405-433
  • Anahtar Kelimeler: Privacy, Cross distributed data, Hybrid collaborative filtering, Accuracy, Performance, ASSOCIATION RULES, MODEL, MULTIPARTY
  • Anadolu Üniversitesi Adresli: Evet

Özet

Data collected for collaborative filtering (CF) purposes might be cross distributed between two online vendors, even competing companies. Such corporations might want to integrate their data to provide more precise and reliable recommendations. However, due to privacy, legal, and financial concerns, they do not desire to disclose their private data to each other. If privacy-preserving measures are introduced, they might decide to generate predictions based on their distributed data collaboratively. In this study, we investigate how to offer hybrid CF-based referrals with decent accuracy on cross distributed data (CDD) between two e-commerce sites while maintaining their privacy. Our proposed schemes should prevent data holders from learning true ratings and rated items held by each other while still allowing them to provide accurate CF services efficiently. We perform real data-based experiments to evaluate our proposals in terms of accuracy. The results show that the proposed methods are able to provide precise predictions. Moreover, we analyze our schemes in terms of privacy and supplementary costs. We demonstrate that our schemes are secure, and online overhead costs due to privacy concerns are insignificant.