Attitudes Towards Cause Related Marketing The Case of Turkish Consumers

ÖZTÜRK S. A., OYMAN M.

Expanding the Role of Corporate and Marketing Communications in the New Business Landscape Proceedings of the 9th International Conference on Corporate and Marketing Communications (CMC), Warwick Business School, England, Warwick, England, 7 - 09 January 2004, vol.1, pp.231-241, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Warwick
  • Country: England
  • Page Numbers: pp.231-241
  • Anadolu University Affiliated: Yes