Information sources available to visitors: a segmentation analysis

KOZAK N., Kozak M.

TOURISM REVIEW, cilt.63, sa.4, ss.4-12, 2008 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 63 Sayı: 4
  • Basım Tarihi: 2008
  • Doi Numarası: 10.1108/16605370810912173
  • Dergi Adı: TOURISM REVIEW
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.4-12
  • Anahtar Kelimeler: Consumer behaviour, Decision making, Tourism, Information media, Information searches, SEARCH
  • Anadolu Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this study is to investigate the information search behavior of visitors according to various socio-demographic and travel-related variables regarded as a criterion for market segmentation.