Information sources available to visitors: a segmentation analysis

KOZAK N., Kozak M.

TOURISM REVIEW, vol.63, no.4, pp.4-12, 2008 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 63 Issue: 4
  • Publication Date: 2008
  • Doi Number: 10.1108/16605370810912173
  • Journal Name: TOURISM REVIEW
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.4-12
  • Keywords: Consumer behaviour, Decision making, Tourism, Information media, Information searches, SEARCH
  • Anadolu University Affiliated: Yes


Purpose - The purpose of this study is to investigate the information search behavior of visitors according to various socio-demographic and travel-related variables regarded as a criterion for market segmentation.