Information sources available to visitors: a segmentation analysis
TOURISM REVIEW, vol.63, no.4, pp.4-12, 2008 (ESCI, Scopus)
- Publication Type: Article / Article
- Volume: 63 Issue: 4
- Publication Date: 2008
- Doi Number: 10.1108/16605370810912173
- Journal Name: TOURISM REVIEW
- Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
- Page Numbers: pp.4-12
- Keywords: Consumer behaviour, Decision making, Tourism, Information media, Information searches, SEARCH
- Anadolu University Affiliated: Yes
Abstract
Purpose - The purpose of this study is to investigate the information search behavior of visitors according to various socio-demographic and travel-related variables regarded as a criterion for market segmentation.