Comparative research of motivations across different festival products

YOLAL M., Woo E., Cetinel F., Uysal M.

INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT, vol.3, no.1, pp.66-80, 2012 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 3 Issue: 1
  • Publication Date: 2012
  • Doi Number: 10.1108/17582951211210942
  • Journal Name: INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.66-80
  • Keywords: Motivation (psychology), Perceived socio-economic impacts, Factor analysis, Multivariate analysis of variance, VISITORS, TOURISM
  • Anadolu University Affiliated: Yes

Abstract

Purpose - The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different festival products (symphony, rock, world music, dance, ballet, and theater). The second purpose is to understand how festival attendees perceive the socio-economic impacts of the festival and how these perceived impacts vary across different festival attendee groups. Finally, the study examines the overall satisfaction of festival attendees with respect to different festival products.