The Effect of Brand Equity, Brand Experience and Brand Trust On Common Stock Preferences of Individual Investors

SIĞINDI T., SAYIN H. C.

USOS-2017 1st International Congress on Social Sciences, Malaga, Spain, 18 - 24 September 2017, pp.189-190

  • Publication Type: Conference Paper / Summary Text
  • City: Malaga
  • Country: Spain
  • Page Numbers: pp.189-190
  • Anadolu University Affiliated: Yes