The Effect of Brand Equity, Brand Experience and Brand Trust On Common Stock Preferences of Individual Investors
USOS-2017 1st International Congress on Social Sciences, Malaga, Spain, 18 - 24 September 2017, pp.189-190, (Summary Text)
- Publication Type: Conference Paper / Summary Text
- City: Malaga
- Country: Spain
- Page Numbers: pp.189-190
- Anadolu University Affiliated: Yes