The SWOT Analysis of Turkish Airlines Through SkytraxQuality Evaluations in the Global Brand Process
in: Development of Tourism and the Hospitality Industry in Southeast Asia, Mandal Purnendu,Vong John, Editor, SPRINGER, Singapore, pp.65-82, 2016
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2016
- Publisher: SPRINGER
- City: Singapore
- Page Numbers: pp.65-82
- Editors: Mandal Purnendu,Vong John, Editor
- Anadolu University Affiliated: Yes