The SWOT Analysis of Turkish Airlines Through SkytraxQuality Evaluations in the Global Brand Process

Sezgin E., Yüncü D.

in: Development of Tourism and the Hospitality Industry in Southeast Asia, Mandal Purnendu,Vong John, Editor, SPRINGER, Singapore, pp.65-82, 2016

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2016
  • Publisher: SPRINGER
  • City: Singapore
  • Page Numbers: pp.65-82
  • Editors: Mandal Purnendu,Vong John, Editor
  • Anadolu University Affiliated: Yes