How foreign branding effect brand personality and purchase intention

ÖZTÜRK S. A., ÖZATA F. Z., AĞLARGÖZ F.

IISES, Business & Management Conference, Vienna, 21 - 24 June 2015, pp.283, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Page Numbers: pp.283
  • Anadolu University Affiliated: Yes