Consumer Brand Choice Behavior When Selecting a Specialty Good as a Gift An Extensive Field Study on Mobile Telephones In Eskişehir Turkey

ERSOY ARCA N. F.

he Business Review, Cambridge,, vol.10, 2008 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 10
  • Publication Date: 2008
  • Journal Name: he Business Review, Cambridge,
  • Anadolu University Affiliated: Yes