The swot analysis of Turkish Airlines through Skytrax quality evaluations in the global brand process


SEZGİN E., YÜNCÜ D.

in: Development of tourism and the hospitality industry in Southeast Asia, Vong, John - Mandal, Purnendu, Editor, Springer, Singapore, pp.65-82, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Springer
  • City: Singapore
  • Page Numbers: pp.65-82
  • Editors: Vong, John - Mandal, Purnendu, Editor
  • Anadolu University Affiliated: Yes