CENTRAL EUROPEAN MANAGEMENT JOURNAL, vol.29, no.4, pp.124-148, 2021 (ESCI)
Article / Article
CENTRAL EUROPEAN MANAGEMENT JOURNAL
Emerging Sources Citation Index (ESCI), Scopus
SOR theory, perceived quality, local products, consumer purchase intention, dairy products, COUNTRY-OF-ORIGIN, SERVICE QUALITY, MODERATING ROLE, BRAND IMAGE, IMPACT, PRICE, ETHNOCENTRISM, SATISFACTION, ROLES, PERCEPTIONS
Anadolu University Affiliated:
Purpose: The aim of this study was to investigate the antecedents of consumers' purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction, brand image, and customer purchase intention in the context of developing countries.