Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Creative Commons License

Mkedder N., Bakir M., Lachachi A.

CENTRAL EUROPEAN MANAGEMENT JOURNAL, cilt.29, sa.4, ss.124-148, 2021 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 29 Sayı: 4
  • Basım Tarihi: 2021
  • Doi Numarası: 10.7206/cemj.2658-0845.62
  • Dergi Adı: CENTRAL EUROPEAN MANAGEMENT JOURNAL
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.124-148
  • Anahtar Kelimeler: SOR theory, perceived quality, local products, consumer purchase intention, dairy products, COUNTRY-OF-ORIGIN, SERVICE QUALITY, MODERATING ROLE, BRAND IMAGE, IMPACT, PRICE, ETHNOCENTRISM, SATISFACTION, ROLES, PERCEPTIONS
  • Anadolu Üniversitesi Adresli: Evet

Özet

Purpose: The aim of this study was to investigate the antecedents of consumers' purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction, brand image, and customer purchase intention in the context of developing countries.