TURKISH LIBRARIANSHIP, cilt.35, sa.1, ss.64-88, 2021 (ESCI)
The Sandinista National Liberation Front (Frente Sandinista de Liberacion Nacional, FSLN) took over the administration of the country as a result of the revolution that took place in Nicaragua in 1979 and started a literacy campaign in 1979. The fact that FSLN's founder, Carlos Fonseca, is a librarian and a teacher, made the campaign gain a special importance. Propaganda posters were used effectively to emphasize the importance of literacy and reading books in the campaign. The campaign was awarded the UNESCO Nadezhda K. Krupskaya literacy award in 1980. It was tried to reveal how propaganda posters were used in literacy campaign in order to encourage literacy and reading books in the study. For this purpose, propaganda posters were accessed from the International Institute of Social History (Internationaal Instituut voor Sociale Geschiedenis) in Amsterdam and visual and written indicators in propaganda posters were analyzed in the light of three dimensions in semiotics of the US linguist Charles William Morris. In the findings obtained, it was revealed that efforts were made to encourage people to be literate and to read books asserting the perception that literacy liberates peopleand identifying literacy with revolution through the propaganda posters.