Advances in Electronic Marketing

Yilmaz A.

TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION, vol.6, no.4, pp.164-167, 2005 (ESCI) identifier

  • Publication Type: Article / Book Review
  • Volume: 6 Issue: 4
  • Publication Date: 2005
  • Journal Name: TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.164-167
  • Anadolu University Affiliated: Yes

Abstract

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.