Advances in Electronic Marketing
TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION, cilt.6, sa.4, ss.164-167, 2005 (ESCI, Scopus)
- Yayın Türü: Makale / Kitap İncelemesi
- Cilt numarası: 6 Sayı: 4
- Basım Tarihi: 2005
- Dergi Adı: TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
- Sayfa Sayıları: ss.164-167
- Anadolu Üniversitesi Adresli: Evet
Özet
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.