TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION, vol.6, no.4, pp.164-167, 2005 (ESCI)
Article / Book Review
TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION
Emerging Sources Citation Index (ESCI), Scopus
Anadolu University Affiliated:
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.