Advances in Electronic Marketing

Yilmaz A.

TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION, cilt.6, sa.4, ss.164-167, 2005 (ESCI) identifier

  • Yayın Türü: Makale / Kitap İncelemesi
  • Cilt numarası: 6 Sayı: 4
  • Basım Tarihi: 2005
  • Dergi Adı: TURKISH ONLINE JOURNAL OF DISTANCE EDUCATION
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.164-167
  • Anadolu Üniversitesi Adresli: Evet

Özet

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.