RELATIONS OF BRAND AND POLITICS IN TURKEY: SUGGESTIONS FOR FUTURE STUDIES AND APPLICATIONS


ODABAŞI Y.

5th Eastern European Economic and Social Development Conference on Social Responsibility (ESD), Belgrade, Serbia, 21 - 22 May 2015, pp.66-73 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Belgrade
  • Country: Serbia
  • Page Numbers: pp.66-73
  • Keywords: Consumer Voters, Corporation/Brand-Politics Relationship, Managerial Solutions and Attitudes, Political Consumer, GLOBALIZATION
  • Anadolu University Affiliated: Yes

Abstract

Turkey, including a municipal and a presidential election only in 2014, has went through 2 general elections, two municipal elections and two presidential elections in the last 10 years and counting down on another general elections in 2015. Tensions, fierce discussions and uncertainties in the political arena, prominent during vigorous and contentious election processes, divide the electorate between two main segments of Conservative Democrats and Secular Republicans with their own sub-groups. Those conditions obviously affect consumers like anyone else. Today, a consumer is not only an individual who benefits from the products and services provided. As a consequence of sharpened political fault lines and social polarization, rising economical welfare due to the growth of the middle class and rise of the social media due to the proliferation of the Internet, consumers of today are transformed into a constituency who perceive the corporations as political players and desire to grab the power and to peruse the brands as a means to express their own identities.