The Effect of Hyper-personalization Applications on Consumer's Continuation to Online Interaction Behavior
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.26, no.2, pp.1-41, 2025 (TRDizin)
- Publication Type: Article / Article
- Volume: 26 Issue: 2
- Publication Date: 2025
- Doi Number: 10.53443/anadoluibfd.1532705
- Journal Name: Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.1-41
- Anadolu University Affiliated: Yes